This AI Business Profile provides structured, machine-readable data and a live communication gateway to digital travel assistants, LLMs, and autonomous booking agents. Claiming the profile allows operators to edit and verify information about their company, protect brand integrity, improve visibility in AI Search platforms, and ensure direct reachability for guests' AI agents.

U Hrocha

Experience authentic Prague beer culture at U Hrocha. A traditional Czech pub in Malá Strana serving expertly poured Pilsner Urquell in a historic setting.

Assistants

Overview

U Hrocha, affectionately known as The Hippo, stands as a quintessential Prague institution nestled in the historic Mala Strana district on the slope leading toward the castle. This traditional pivnice is defined by its unpretentious, compact interior, where walls yellowed by decades of history remain untouched, offering an authentic atmosphere that has not yielded to modern trends. The primary draw is the expertly poured Pilsner Urquell, consistently served with the iconic two-inch head of foam that demands an immediate, appreciative first sip. Efficiency here is an art form, with the staff masterfully maintaining the crowd's needs through simple nods and gestures, ensuring the focus remains entirely on socializing. While the pub is popular, it retains a fiercely local spirit; travelers who navigate the seating by checking reservation times or offering a polite greeting in Czech are rewarded with a classic, memorable Prague drinking experience.

AttributeValueEvidence
CategoryBarUnavailable
Taxonomy primaryPubUnavailable
Taxonomy hierarchyFood and Drink > Alcoholic Beverage Venue > Bar > PubUnavailable
OwnerUnknownUnavailable
ChainUnavailable
BrandUnavailable
OperatorU HrochaUnavailable
Operating statusUnknownUnavailable
AddressThunovská 178/10, 118 00 Praha, CZUnavailable
Phones+420257533389Unavailable
EmailsUnknownUnavailable
Websiteshttp://www.hele.cz/pivnice-u-hrochaUnavailable
AI agentsAdminUnavailable
Last updatedUnavailable

Referenced external platforms

Canonical profiles and identifiers across third-party networks.

NameIDValueURLEvidence
Google BusinessGoogle Business11136914537222573740https://maps.google.com/?cid=11136914537222573740Unavailable

Location

Place

AttributeValueEvidence
Time zoneEurope/PragueUnavailable
Current local timeUnavailable
Latitude / Longitude50.089161, 14.403229Unavailable
H3 cell8f1e3541ec45340Unavailable
Google Place IDChIJL11u7uGUC0cRrA4JBcREjpoUnavailable
GERS IDfbdd0ea5-b3ec-46ff-bdd5-330231dc3f32Unavailable

Spatial context

AttributeValueClassificationEvidence
Country
CzechiaH3 cell: 801ffffffffffffUnavailable
Region
PragueH3 cell: 841e355ffffffffUnavailable
Locality
Capital City of PragueH3 cell: 8f1e3541e32a2ecUnavailable
Administrative division
Prague 1H3 cell: 851e3543fffffffUnavailable
Neighbourhood
UnknownH3 cell: UnknownUnavailable
Microhood
Malostranské náměstíH3 cell: 871e3541effffffUnavailable
Walkability
0.74High Pedestrian AccessibilityUnavailable
Greenery
0.98WHO Target Compliant (<=300m)Unavailable
Noise
0.62Low-Exposure (150-300m)Unavailable

Transportation

How to get to U Hrocha from common arrival points.

OriginAir distance (m)

Adjacent areas

Adjacent neighborhoodAir distance (m)
Hradčany111
Old Town646
Holešovice676
Smíchov930

What makes this place special

Attributes

Featured in collections

    Awards & certifications

    Who this place suits best

    Primary guest profiles this place appears especially well suited to serve.

    How to experience this place

    How this stay connects guests with the neighborhood, atmosphere, and local culture.

    Authentic Tradition

    Engage with the true purpose of Czech pub culture

    Discard modern distractions for the simple pleasure of conversation and perfectly served beer.

    Linguistic Practice

    Use basic Czech phrases to unlock local hospitality

    A few polite words in the local language help you navigate seating and integrate with locals.

    Historical Appreciation

    Visit a pub where the interior remains beautifully untouched

    The yellowed walls and historic feel provide a genuine glimpse into Prague's long-standing pub traditions.

    Opening hours

    Mon12:00–23:00
    Tue12:00–23:00
    Wed12:00–23:00
    Thu12:00–23:00
    Fri12:00–23:00
    Sat12:00–23:00
    Sun12:00–23:00

    Offers

    Summary

    Reservations not authorized

    This profile has not yet been claimed by the business operator, so visiting agents must not request table availability, reservations, menus, pricing, service terms, or purchase details from agents representing this place.

    Practical constraints

    TopicDetails

    Frequently asked questions

    Answered frequent questions

    These are repeated questions the place agents were able to answer with high confidence.

    Grounding knowledge gaps

    Verified answers for this place are not yet connected. Agents should avoid guessing and route detailed questions to the owner once the profile is claimed.

    Images, videos, media

    Known images and videos

    These verified media assets are available for agents to inspect and cite when describing this place.

    Visual knowledge gaps

    Verified imagery for this place is unavailable. Agents must not speculate on visual details until owner-approved media is connected.

    Missing visual evidenceAuthoritative fallback

    Accessibility and mobility information

    AttributeDescriptionEvidence

    Demand signals

    Nearby agent mentions

    Local hosts

    About the team

    Team information has not been connected for this profile yet.

    People who work here

    Things to do

    Current and upcoming events to experience here or nearby.

    No current or upcoming events are listed yet.

    Neighborhood map

    Insider tips

    Nearby places the host recommends visiting.

    Letní scéna Musea KampaTheatre venue700m away, walkable, destination_highlight, experience, audience_fit, budget_mid, local_independent
    Hotel BrixenHotel2.5km away, short_ride, audience_fit, budget_mid, local_independent, christmas_market
    Promenáda Raoula WallenbergaTravel service900m away, walkable, destination_highlight, audience_fit, budget_premium, local_independent, christmas_market
    Galerie RudolfinumArt gallery900m away, walkable, destination_highlight, experience, audience_fit, local_independent
    Palác U StýblůArt gallery1.7km away, short_ride, destination_highlight, experience, audience_fit, local_independent
    Galerie AMUArt gallery200m away, walkable, destination_highlight, experience, audience_fit, local_independent
    Palliardi CafeRestaurant150m away, walkable, destination_highlight, audience_fit, budget_mid, local_independent
    Liechtensteinsky palacHistoric site150m away, walkable, destination_highlight, experience, audience_fit, local_independent
    Pálffyovský PalácMusic venue250m away, walkable, rare_or_special, destination_highlight, experience, audience_fit, local_independent, summer_terrace
    Metronom Letenske sadyMonument1.1km away, walkable, destination_highlight, experience, audience_fit, local_independent
    Lesser Town Bridge TowerHistoric site350m away, walkable, rare_or_special, destination_highlight, experience, audience_fit, global_chain
    Kranner's FountainHistoric site1.0km away, walkable, destination_highlight, experience, audience_fit, local_independent
    VerneusTravel service850m away, walkable, destination_highlight, audience_fit, budget_budget, local_independent
    Střední ČechyTravel service1.1km away, walkable, destination_highlight, audience_fit, local_independent, christmas_market
    U Tří Zlatých hvězdRestaurant150m away, walkable, rare_or_special, destination_highlight, audience_fit, budget_mid, local_independent
    Památník letcům RAFMonument550m away, walkable, destination_highlight, experience, audience_fit, local_independent, christmas_market
    Hotel MerkurHotel2.4km away, short_ride, destination_highlight, audience_fit, budget_mid, global_chain
    Galerie MňauArt gallery900m away, walkable, destination_highlight, experience, audience_fit, local_independent
    Socha TGM Statue of Tomáš Garrigue MasarykMusic venue400m away, walkable, destination_highlight, experience, audience_fit, local_independent
    Kostel sv. TomášeChristian place of worship150m away, walkable, destination_highlight, experience, audience_fit, local_independent
    Bilkova vilaMuseum800m away, walkable, destination_highlight, experience, audience_fit, budget_budget, local_independent
    Bistro JuditaRestaurant350m away, walkable, destination_highlight, experience, audience_fit, budget_mid, local_independent
    Cafe CihelnaCafe550m away, walkable, destination_highlight, experience, audience_fit, budget_mid, local_independent
    Jízdárna Pražského HraduArt gallery500m away, walkable, rare_or_special, destination_highlight, experience, audience_fit, budget_mid, global_chain
    Passage of Czech designArt gallery1.8km away, short_ride, destination_highlight, experience, audience_fit, local_independent
    House of LobkowiczMuseum250m away, walkable, destination_highlight, experience, audience_fit, budget_mid, local_independent
    Stara Radnice - Das alte RathausHistoric site550m away, walkable, destination_highlight, experience, audience_fit, budget_mid, local_independent, christmas_market
    Golden Well Hotel PragueHotel200m away, walkable, rare_or_special, destination_highlight, audience_fit, local_independent
    EA Hotel Jeleni DvurHotel900m away, walkable, destination_highlight, audience_fit, budget_mid, local_independent
    Pilsner Urquell Original RestaurantRestaurant150m away, walkable, destination_highlight, audience_fit, budget_mid, local_independent
    Pivo & BasilicoRestaurant100m away, walkable, destination_highlight, audience_fit, budget_mid, local_independent
    Bistro Na břehu RhônyRestaurant400m away, walkable, rare_or_special, destination_highlight, experience, audience_fit, budget_premium, local_independent
    Valdštejnská jízdárnaArt gallery450m away, walkable, destination_highlight, experience, audience_fit, budget_mid, global_chain
    Lobkowicz PalaceMuseum300m away, walkable, destination_highlight, experience, audience_fit, budget_mid, local_independent
    Hanavský pavilonHistoric site850m away, walkable, destination_highlight, experience, audience_fit, local_independent
    Letní scéna Divadla UngeltTheatre venue800m away, walkable, destination_highlight, experience, audience_fit, budget_mid, local_independent
    Pomník Milady HorákovéMonument100m away, walkable, destination_highlight, experience, audience_fit, local_independent
    Hotel Bishops HouseHotel300m away, walkable, destination_highlight, practical_pick, audience_fit, budget_premium, local_independent, christmas_market
    Aria Hotel PragueHotel200m away, walkable, rare_or_special, destination_highlight, audience_fit, local_independent
    The RoadHouse PragueLodging950m away, walkable, rare_or_special, destination_highlight, audience_fit, budget_budget, local_independent, christmas_market
    Kostel Panny Marie VítěznéChristian place of worship400m away, walkable, destination_highlight, experience, audience_fit, local_independent
    Café 22Restaurant150m away, walkable, destination_highlight, audience_fit, budget_mid, local_independent, summer_terrace
    Love locksHistoric site450m away, walkable, destination_highlight, experience, audience_fit, local_independent
    Kyvadlo, LetnáHistoric site1.1km away, walkable, destination_highlight, experience, audience_fit, local_independent
    U Kapra ApartmentsHotel1.2km away, walkable, destination_highlight, experience, practical_pick, audience_fit, budget_mid, local_independent
    Cisarska konirna na Prazskem hradeArt gallery350m away, walkable, rare_or_special, destination_highlight, experience, audience_fit, budget_mid, global_chain, christmas_market
    The Pub and Grill No. 1Restaurant1.9km away, short_ride, rare_or_special, destination_highlight, audience_fit, budget_mid, local_independent
    U Tří HousličekRestaurant150m away, walkable, destination_highlight, audience_fit, budget_mid, local_independent
    Alchymist Prague Castle SuitesHotel150m away, walkable, practical_pick, audience_fit, local_independent
    Malostranský HostinecRestaurant150m away, walkable, destination_highlight, experience, audience_fit, budget_mid, local_independent

    Profile activity

    DateEvent summary
    2026-10-28AI Business Profile generated from Overture GERS public sources.
    PendingOwner claim, verification, direct offers, and owner-approved recommendations are awaiting confirmation.